Home / about
Founded in 2013,TUDOO pioneers in bringing the business model of fashion showrooms and buyers from Europe to China, with more than 10 years of experience in operating designer brands in the Chinese Market. Nowadays, as an agent, operator, investor of more than 40 designer brands, TUDOO, which incorporates the TUDOO SHOWROOM and the Multi-brand Boutique PlaySERIOUS, has become the best cooperative partner for fashion designer brands in China.
floor space
multi-brand retail channels
fashion brands
Our services may include: Brand Management, Wholesale & Distribution, Inventory Management, Retail Management, Stereoscopic Marketing Strategies, Brand Investment and more.
Based on the classic SHOWROOM business model in Europe, TUDOO has created a "distributor - operator - investor model" that is more suitable for the Chinese market.
It is the primary mission of TUDOO to focus on supporting and retaining the healthy and sustainable development of designer brands.
“SHOWROOM mode represents the core values of the fashion industry. SHOWROOM is a space for in-depth communication between buyers and designers, a bridge between designer brands and the retail market, and the key to determining the future market trend.”
Since 2014, TUDOO SHOWROOM has been one of the official cooperative showrooms of Shanghai Fashion Week, and has been a frequent guest of Shanghai Fashion Week.
In addition to Shanghai Fashion Week, TUDOO will hold its own independent showrooms in Guangzhou or other cities such as Beijing and Chengdu on a quarterly basis.
-Strategic partner of over 40 designer brands in China
-3000+ established multi-brand retail channels
-Omni-channal & Digital operation
-Multi-platform & Stereoscopic marketing
Showcasing independent designer brands from Europe, America, Asia and Oceania, PlaySERIOUS is an international multi-brand boutique with an exclusive collection combining the fields of fashion, design, art as well as lifestyle.
Being an initial part of TUDOO, PlaySERIOUS as a collective designer brand has built 7 in-store boutiques since 2014, which include TIANHUAN in Guangzhou, The MixC at Shenzhen Bay, IFS in Chengdu, IFS in Chongqing and other high-end malls. It has also established a flagship store in the digital market of Tmall, as well as Red and Douyin (TikTok in China).
Return to the top